The world of e-commerce is rapidly shifting from desktop to mobile, but the only merchant with a seamless, one-touch mobile checkout process that doesn’t scare off 2 of every 3 shoppers is Amazon, via its Touch ID app.
Companies big and small have checkouts ridden with issues ranging from unclear messaging to overly complex navigation. This creates friction in their mobile shopping experiences and leads to lower conversions.
We’ve conducted an analysis of over 3.5 million users to see exactly when smartphone shoppers abandon their carts and identified 4 key strategies to optimize your checkout flow and increase conversions by more than 25%.
Download the guide to learn how to give Amazon a run for their money with your mobile checkout.