Peet’s Coffee & Tea is the premier specialty coffee and tea company in the U.S. The publicly traded company was founded by Alfred Peet, an early tea authority who was later recognized as the grandfather of specialty coffee in the United States. Peet’s can be found in retail locations throughout California, as well as Oregon, Washington, Colorado, Illinois, Ohio, Pennsylvania, Massachusetts, and Washington, D.C.
Peet’s chose the Moovweb platform to provide a rich mobile experience for Peetniks (Peet’s customers) enabling the Peet’s team to meet the growing needs of a new channel. It was important to select a solution that would allow the Peet’s team to eventually offer benefits like feature customization, loyalty, and experiences based on A/B testing and data/analytics.