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Mobile conversion rates 55% higher than the industy average.
Yes, really.

Yankee Group Report: Responsive Approaches Show Promise for Enterprise Mobilization

Responsive approaches to enterprise mobilization have been gaining traction since responsive Web design (RWD) emerged in 2010. By using Web technologies and server-side components to detect devices’ metadata and optimize a Web site experience for mobile users, they show much promise in helping companies think more strategically about their mobile projects. With many competing mobile development methods, responsive approaches promise to bring much-needed disruption to a market with many pain points.

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