Over the past two years, many digital delivery organizations have increasingly focused on using a responsive approach that adapts web content to different devices on demand. This report summarizes the results of a direct market survey conducted by Forrester Research, surveyed more than 160 companies that have recently completed responsive web design project.
• HTML5 is gaining traction as a preferred mobile development approach.
• Tactical adoption of responsive web design is high.
• A mobile strategy that builds on existing investments pays off best.
• Tactical approaches to mobile development will yield to strategic solutions in 2014.